Understand emotions and sentiment behind customers’ wordsĪct immediately based on the results provided through various integrationsĪ user in project management shares, “The most useful part of Qualtrics is the depth of analytics you receive on your surveys, questionnaires, and other tools. The platform also allows you to:Ĭollect customer feedback through various channels You can gather and analyze qualitative data, then immediately share results and hypotheses with stakeholders.

Qualtrics helps teams streamline multiple processes in one interface. Qualtrics customer data dashboard How Qualtrics analyzes qualitative data It helps validate product ideas, spot gaps in the market, and identify broken product experiences, and the tool uses predictive intelligence and analytics to put your customer opinion at the heart of your decision-making.

Qualtrics CoreXM lets you collect and analyze insights to remove uncertainty from product development. The platform offers a range of tools, but we’ll focus on Qualtrics CoreXM here. Qualtrics is a sophisticated experience management platform. One of Quirkos's users says, “The interface is intuitive, easy to use, and follows quite an intuitive method of assigning codes to documents.” 4. Identify keywords and phrases in survey responses and customer interviews Quirkos displays side-by-side comparison views to help you understand the difference between feedback shared by different audience groups (by age group, location, gender, etc.). Quirkos analytics report How Quirkos analyzes qualitative data NVivo is best for tech-savvy customer experience and product development teams at mid-sized companies and enterprises. It’s a more technical solution than Cauliflower, and requires more training. NVivo is one of the most popular qualitative data analysis tools on the market-and probably the most expensive. One of Cauliflower’s customers says, “ great for visualizing the output, particularly finding relevant patterns in comparing breakouts and focussing our qualitative analysis on the big themes emerging.” 2. Visualize results and share them with your team Identify and prioritize product testing initiatives Ready-made visualizations help identify themes in customers’ words without reading through every review, and make it easy to:Īnalyze customer survey data and answers to open-ended questions Cauliflower analytics dashboard How Cauliflower analyzes qualitative dataĬauliflower’s AI-powered analytics help you understand the differences and similarities between different pieces of customer feedback.

Qualitative data analysis with nvivo